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Fit 4 Life Tour
ADventure, LLC is excited to launch the Fit 4 Life mobile marketing and education tour from August-November, 2005, designed to educate individuals and families on the value of nutrition, health and fitness. By focusing on outdoor recreation, the Fit 4 Life Tour will provide you with the education and activities needed to live a happier and healthier life. This outreach program will highlight hiking/camping, biking, running and paddling as gateway activities that can change your life. |
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Why Fit 4 Life?
It’s no secret that, with the busy lifestyle of the average American, exercise and nutrition are often overlooked. We have all seen the media reports on obesity in our country. However it should be noted that obesity is only one consequence of an inactive and unhealthy lifestyle. In fact, according to the CDC, there are five common factors associated with a physically inactive lifestyle: Diabetes, obesity, depression, heart disease and cancer. |
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Educate, Motivate and Dedicate
The Fit 4 Life Tour is a mobile marketing outreach program designed to educate and inspire those who are physically inactive about the numerous positive benefits of nutrition and exercise. The tour will feature three main stations designed to Educate, Motivate and Dedicate. The Educate station will provide information on nutrition and the value of an active lifestyle. The Motivate station will inspire people to use outdoor recreation as their “trail” to a healthy life. Unlike crash diets and gym memberships, being outdoors is fun and getting healthy is an added bonus. The tour will demonstrate how simple it can be to get started in the four featured outdoor sports by providing gear and destination advice. The Dedicate station will encourage visitors to sign the “Fit 4 Life Pledge.” |
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Health & Fitness Issue
Released alongside our new for 2005 Fit 4 Life Tour, our new Annual Health & Fitness Issue!
The fitness boom is covered exclusively in this special fall issue of Hooked on the Outdoors. The release will coincide with our new for 2005 Fit 4 Life Tour, promoting healthy lifestyles and activities for anyone wishing to tone up, get fit or train for specific sports.
On newsstands August 16.
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